7 Must Have Tools For Content Marketers

Content marketing requires a lot of work. 

Content creation, distribution, optimization for search engines, social media outreach and analytics…this is all work that responsibility falls on you.

The whole process from planning stages to analysis is time-consuming. 

We understand the stress of not having enough time to create quality content and that’s why we rely on tools to make our job easier. 

So here are 7 tools every content marketer uses to simplify the content marketing process and organize everything.

  1. Grammarly: To Write Err-Free and Better Content
  2. BuzzSumo: To Search Viral Content Ideas 
  3. Canva: To Design Content
  4. Answer The Public: Content Ideas
  5. Google Analytics: To Analyse Content
  6. Monday: To Plan and Organize Content
  7. Semrush: Track and Optimize Content Performance

Check them out!! 

1. Grammarly: To Write Err-Free and Better Content

This tool simplifies the work of every writer!

Thanks to Grammarly, we’ve become wordsmiths. Grammarly catches our silly grammar mistakes and sometimes even rewrites them to make them sound better. What’s even best is it features Chrome extension which is even handier if you tend to write content in Google Docs or any other online cloud-based doc tool. 

Grammarly’s most appealing feature is the ability to set what types of edits to make based on the tone of your writing.

The tool is free but has a premium version available that offers more advanced features such as highlighting punctuation marks, better sentence formation, word choice etc. 

How Can This Tool Help You?

  • Ensure that your writing is error-free
  • Use better synonyms & words for sentences
  • Enhance sentence structure
  • Change the tone and voice of the content

2. BuzzSumo: To Search Viral Content Ideas 

With BuzzSumo, you can create, distribute, and analyze content across social media. It is a must-have tool for all content marketers to determine what content and keywords are working well, which platforms and channels are driving engagement, and who the key competitors and influencers are within your field. 

BuzzSumo is an exceptional content tool that allows you to see all viral content and the most shared content across social sites.

Buzzsumo offers a Free plan for up to the first 10 searches. Following that, you can choose a paid plan based on the nature of your business. 

How Can This Tool Help You?

  • Get content ideas for a topic or term and know what’s trending
  • Competitor analysis for backlink building
  • Find the right type of content to create
  • Find the right social media channel to use

3. Canva: To Design Content

Canva simplifies graphic design for everyone. Content marketers can utilize this tool to create beautiful graphics with Canva. The free online platform and its extensive library of free templates and images can be used to design everything from social media posts, to blog banners to posters to presentations.

In addition to templates for each type of deliverable, Canva allows you to brand them instantly. Canva is free, but you can upgrade to a Pro plan if you want access to all its features and resources. 

  • Create content with high-quality graphics
  • Hundreds of templates for all types of deliverables
  • The graphics can be easily customized to include their branding

4. Answer The Public: Content Ideas

Answer The Public is a keyword tool in which, keyword questions and autocomplete suggestions are visualized as an image called a search cloud. It gives you a closer look into what Google sees when someone enters a new search term in the search bar.

By searching for keywords, you can access an extensive list of questions asked by your audience. Suppose you were looking for content to produce for eCommerce business owners that will lead them to hire you to manage their marketing. You would search eCommerce marketing. 

With this tool, you will find all the search terms people have searched around that term so you can come up with hundreds of content ideas. Answer The Public is free to use up to a few searches on a daily basis. Once the limit is over you have to purchase one of its paid plans.

  • Look at the questions your buyer persona asks
  • Determine your buyer persona’s biggest pain points
  • Create content around your buyer persona’s interests. 

5. Google Analytics: To Analyse Content

Content marketing requires you to start using Google Analytics before you really need it. You should add your Google Analytics pixel the moment you create your website. 

By the time you are ready to launch your content marketing program, you will have months of data to work with and can launch a strong strategy. You can track different metrics with Google Analytics, such as how many pages views you get, the source of your traffic, conversions, and demographics.

  • View your content’s traffic statistics
  • Calculate the click-through rate for different content types
  • Find out where your website traffic comes from

6. Monday: To Plan and Organize Content

The tools that you saw above are meant for content research, creation and analysis. But what about planning the content? How to make sure that your content gets published at the right time? Monday is for that. 

Monday acts as a kind of marketing project management tool that offers features such as content planning, content calendar, blog planning, etc.

You need to organize your content to ensure your campaign’s success because content marketing is an activity that involves many moving parts. Monday lets you create an editorial calendar, assign tasks to your team members, and update each task to make sure they are moving forward.

  • You can share your editorial calendar with the team
  • When team members are assigned tasks, they avoid the need for additional communication through another platform. 
  • Assigning updates to tasks lets the content head know how each assignment and project is progressing

7. Semrush: Track and Optimize Content Performance

Content marketing professionals can use Semrush as a one-stop digital marketing toolkit. It offers content, SEO, social media, paid advertising and public relations, and market research services. 

The tool helps to discover the industry leaders, competitors, traffic statistics and trends with Market Explorer. Furthermore, you can check the insight into your target audience as well as can conduct market research.

  • Daily SEO audits and SERP position tracking. 
  • Optimizing your content for SEO before publishing
  • See how your competitors’ website performs in terms of traffic and analytics

Content marketers need these tools to succeed. And it’s hard to imagine how they’d get their work done without these tools!! 

What are the content marketing tools that you use besides these on the list? Comment down below!

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