Which Free SEO Tools Can You Use To Optimize Your Website?

SEO is the acronym for Search Engine Optimization. It is a set of processes to improve the visibility of a website on organic search engine result pages. SEO includes, but is not limited to, keyword research, backlink analysis, online marketing, content creation, and social media. SEO Tools are powerful weapons for your SEO campaign. These tools are designed to help you rank higher in search engines by optimizing your website, finding potential keywords, tracking rankings, keywords, and other metrics.

SEO Ranking Metrics:

A website’s ranking on Google search results depends on how well it matches the user’s search query.

The higher the site ranks in the SERPs (Search Engine Result Pages), the more traffic it will get from users.

Google uses over 200 different factors to rank websites in their SERPs. These factors are spread across four categories-

  1. On-Page SEO
  2. Off-Page SEO
  3. Social Signals
  4. User Behavior Signals

About SEO Tools:

One of the best ways to get quality traffic is to keep ranking for popular keywords. This can be done with the help of SEO tools that can optimize your site’s performance and track its performance.

SEO tools are not just about picking relevant keywords but also about improving the content on your site to make it more relevant for search engines.

SEO Tools refers to a wide range of software and tools that can be used to optimize websites for search engine optimization (SEO). You can use these tools to identify errors on your website and fix them.

Grab these free SEO Tools to get your website for better visibility.

#1  Google Analytics

Google’s Analytics platform helps businesses understand their audience and website usage. It also provides insights for marketers and helps them create more effective campaigns.

Google Analytics is a free, powerful analytics tool that allows businesses to track visitors on their website and identify the source of traffic. It also provides insights into the type of content that is most popular with visitors, as well as conversion rates, return on investment (ROI), and other valuable information.

Unfortunately, this tool is often overlooked by beginner SEOs. This can be a costly mistake – analytics are crucial for understanding how your website is performing.

Therefore, we created this step-by-step guide for you.

  • The first step of using the Google analytics tool is to create a Google account.
  • The next step is to register a domain name or log in to an already existing one.
  • Once you have logged in, you can see your account information on the screen.
  • If you have not created a website yet, then just click on “Create new website” and follow the instructions on the screen.
  • Next, you need to select the tab for “Search Engine Optimization”, which will automatically take you to another tab with all of your SEO metrics. Here, click on “Site Content” and hit “Go”.
  • Next, search through all Inside Google Analytics, you can find a wealth of data about your website.
  • You can learn how many visitors are coming to your site,
  • what pages they are viewing, what search terms are bringing them to your site, and much more.
  • There are tons of reports to choose from. You can go into Google Analytics and search for the report you want.
  • If you don’t know how to search for a specific report or filter down the results, this guide will show you step-by-step how it’s done!

# 2 Moz Toolbar

moz toolbar

Moz Toolbar is a very useful SEO tool that can be done to provide a lot of information about the site.

The Moz Toolbar is a free browser extension that provides marketers with a comprehensive set of tools to analyze the health of their online content in an easy-to-use interface. This software is useful for small and medium businesses because it can enable them to analyze the links on their website, identify opportunities for getting more links, and get insights into how search engines view their website.

Moz Toolbar is a browser extension for IE, Firefox, Chrome, Safari, and Opera that provides detailed search data for any site.

Moz Toolbar is easy to use. It has an intuitive menu and toolbar that lets the user switch between the different tabs and check out different information about a website’s performance with just one click.

It also comes with a handy option to save screenshots of the website you visit and then analyze it all in one go.

Moz Toolbar is available in multiple languages like English, Dutch, French, German, Italian, and Spanish.

The Moz Toolbar has three main features:

  • A quick search bar
  • A tool for checking your site’s status
  • An SEO checklist

#3  SEMrush


SEMrush is a powerful keyword research tool that provides a comprehensive suite of content marketing tools suitable for all businesses. It can be used to find a competitor’s first-page rankings and the amount of global monthly searches they’re getting.

Some features include:

  • A competitive intelligence tool to determine the number of backlinks your competitors have, their top keywords, organic traffic, social media shares and much more.
  • A keyword research tool that lets you know the best keywords for your business as well as what your competitors are doing with those keywords.
  • The ability to track any site on a map and see its ranking changes over time.
  • An alert system that notifies you when there’s been a change in how many people are searching for

#4 Majestic SEO and Screaming Frog Spider Tool

majestic seo

Majestic SEO offers an SEO audit that can be done in just a few minutes.

But, if you are looking for a more comprehensive analysis, the Screaming Frog Spider Tool is the perfect solution. It allows you to crawl 500 URLs for free and it is very easy to use.

A free SEO spider tool is a type of web crawler that can crawl the web, index content, and produce results in an easy-to-read form. Some SEO spiders are just designed to find broken links. However, there are more complex SEO Spider tools that can audit redirects, analyze page titles and metadata, generate XML sitemaps, and schedule audits.

There are also some SEO spider tools out there that enable you to compare crawls. There are different types of crawls for different purposes – one type of crawl may have found more broken links than another.

In order to improve On-Page SEO, we need to know the benefits of the Screaming Frog SEO Spider tool, which are:

  • Data from the audit can be provided to you in a spreadsheet.
  • Use this tool to analyze the competitor’s On-Page, thus giving you an edge.
  • Identify internal broken links.
  • Can Find Redirects.
  • Complete the blank metadata.
  • Using this audit will help you improve your website’s performance.
  • Locate and correct other On-page errors.

# 5 Google Search Console

google search console

Google search console is a free tool that allows business owners to track their website’s performance data. It has many tools for tracking, optimizing, and improving the content of the site.

Google search console provides a free suite of tools for webmasters, including an XML sitemap generator, which can be used to generate an XML sitemap for web pages as well as downloads as CSV or TXT.

XML sitemaps are the best way to optimize your site for local Google searches and improve its ranking in Google SERPS. This tool can be used by those who want to generate their own custom XML sitemap without any coding.

Google Search Console includes three of the most common SEO tools that are used by digital marketers are:

  • Google Search Analytics.
  • Google PageSpeed Insights.
  • Structured Data Testing Tool.

 # 6 Page Speed Improving SEO Tools

Page Speed Improving SEO Tools

The key to improving your page speed is to use-less. Fortunately, some web optimization tools are available to help reduce each of these speed sapping areas!

It’s not just users who can benefit from faster page speeds, but it has a drastic effect as well on search rankings. Most websites overlook the more tedious efforts that can help improve page speed and overall site quality, such as regular website maintenance and security checks. Increasing the speed of your webpage is one way to increase the amount of search traffic coming to your website, as well as the likelihood that that traffic will convert into customers.

Pingdom Speed Test: Pingdom is a service that does a speed test of your website. It notes down the load time and performs various other tests to see if the site is performing as expected. The Pingdom speed test will show you how your site performs compared with others on the same network and location, as well as sites such as Google, Facebook, and Amazon.  It will also give you information about its availability and functionality. You can use it to find out if your website is slow, or if it has been hacked.

YSlow Speed Test:  is a web performance optimization tool that helps developers and website owners to improve the performance of their web pages. By analyzing a web page, YSlow provides dozens of easy-to-follow recommendations in an accessible format. The problem is that most people don’t have time to analyze every recommendation and follow through with them. YSlow has a “speed test” feature where you can enter any URL and it will automatically do the work for you. In addition, they provide tips on how to fix some of the common issues that might arise when running the speed test.

Netsavvies – Digital Marketing Agency in Ahmedabad Netsavvies Media Co. offers a wide variety of Digital marketing, Political, social media, Search Engine Optimization, and Web Development services for increasing brand awareness.

We call ourselves Netsavvies, a creative firm with a unique hands-on approach run by planners, account handlers, analysts, designers, information architects, and developers.

We offer full-service branding and marketing, including social media marketing, video production, and content writing. To help maintain your brand’s perception, we offer online reputation management services by improving the quality and quantity of your online reviews. We also offer web design and search engine optimization (SEO) services.

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