5 Best AI Copywriting Tools For Writers and Businesses in 2021

Artificial Intelligence (AI) is taking over the world by storm. In recent times, it has made big waves in the world of marketing with AI-powered copywriters.

Writing a copy is always a challenging task for both copywriters and businesses. And AI-copywriters are emerging as the best way for them to develop their ideas and write the most impactful copy.

Their use has been extended by copywriters, content marketers, as well as business owners to accomplish most of their content and copywriting tasks.

A copywriter or business that faces challenges in writing day-to-day in their marketing efforts can greatly benefit from using these tools. 

They can help create social media posts, website copies, blogs & articles and even emails relevant to your industry. 

However, one thing is certain: they cannot completely replace humans when it comes to precision!

Although they are excellent at the results they provide, they aren’t perfect. 

Their use, however, can be greatly enhanced with the help of creativity and human touch. 

So without doing any further ado, let’s dive into the list of the 5 best AI-powered copywriting tools. 

1. Copy AI

Copy.ai serves as a solution to writer’s block!! 

Copy AI ranks at the top of my favourite copywriting tools after using it consistently for 7 days, which serves as its free trial period. It is home to numerous AI copywriting features. 

Blog intros, social media captions, emails, copywriting models; whatever the need, Copy. AI can help!! 

Best of all, the tool has been evolving constantly since its launch, adding more to its features, making it a perfect AI-powered writing companion. 

Key Features

The user interface of this tool is fairly intuitive!! Just select the right copy or content type from its tools (blog, social media, email etc.), add a topic or title and half a dozen copies are in front of you in under 30 seconds.  

Super fast, huh?? 

Some of its features such as blog writing & emails may require short 10-20 word copy descriptions to give you more precise samples. 

The all-new advanced interface now lets you set the tone and writing language (such as British English or American English). 

Copy.ai’s features are now organized into 11 main writing tools.

  • Product Descriptions
  • Digital Ad Copies such as Facebook, LinkedIn and Google
  • Startup Tools such as Brand Mission & Value Proposition
  • Website Copies such as Landing Page Headers, Microcopy, Subheaders
  • Blog Tools such as Blog Titles, Ideas, Outline, Intros and Section Writing
  • Email Tools such as Subject Lines, Thank You & Confirmation Emails
  • Social Media Tools such as Captions, Ideas
  • Sales Copy: 8 Types of Frameworks
  • Writing Tools: Stories, Essays, Sentence Rewriter
  • Brainstorming Tools: Growth Ideas, Startup Ideas


A 7-day free trial is available without having to enter card details. 

Then $35/m for the Solo plan. A custom plan can be created based on the team of your business. 

2. Conversion AI by Jarvis

Jarvis.ai (formerly Conversion.ai) calls itself “The Future of Writing”.

All right! Remember JARVIS, the AI personal assistant of Mr Stark aka Iron Man in the Marvel Cinematic Universe?? 

You can certainly have Jarvis as your copywriting assistant!! 

And it can do a lot for you; help you overcome writer’s block, boost conversions and save time & effort writing a copy. 

Jarvis is one of the most highly rated AI copywriting apps. 

Key Features

Jarvis’ features range from plan to plan. Ideally, the tool offers everything a content marketer needs to fulfil every writing requirement. 

Social media posts, blogs, copies based on various frameworks, ad captions and a whole lot more. Like Copy AI, this one too offers advanced results settings such as setting tone & voice and language to provide precise writing samples. 

It even lets you add a focus keyword to make your copy SEO-friendly. 

What makes Jarvis so special is its Boss ModeYou can literally command Jarvis to write a sample such as “Jarvis, write a Facebook ad for my eCommerce store” and instantly see the magic happen on the page!!! 

It gives you a kind of Iron Man vibe; you give command and results follow!! 

Jarvis has 50+ built-in writing templates available.  

  • Blogs and Long-form Content
  • Social Media Captions such as Facebook, Instagram and LinkedIn.
  • Social & Google Ads Writing
  • Copywriting Models
  • Video Marketing Content
  • Email Marketing Content


Jarvis is available for a free trial for the first seven days. Works only after selecting a suitable paid plan and providing card information. 

The pricing is set in three models. 

Starter: $29/m

Pro: $109/m

Boss Mode: $119/m

3. Rytr

Rytr AI managed to take the third spot in my list of best copywriting tools. The simplest UI and speedier writing results. 

After signing up, just click Start Ryting and you will be taken straight to the writing page!!  

Then pick a use case, enter some context, and boom…your copy is ready!

Rytr AI believes that every writer and marketing professional should be able to create killer content with minimal effort! 

Key Features

Rytr AI has more than 30 templates available that cover most of all your writing needs. 

What makes it stand out is its ability to generate copies in more than 30 languages. Not least, you also have a choice to choose the preferred voice & tone of your copy from over 20 options.  

The best thing I liked about this tool is that it does have a Chrome Extension. It will act as an added benefit as it will seamlessly integrate with other writing tools such as Google Docs, Gmail & Microsoft Outlook, WordPress, Medium and social media platforms. 

All your copies generated through this tool are automatically saved in history, so in case you forget to work upon an idea, you can still access it from the history section.

  • Blog Idea, Outline & Section Writing
  • Business Idea Pitch
  • Copywriting Frameworks: AIDA and PAS
  • Email Writing
  • Social and Google Ads
  • Job Descriptions and Interview Questions
  • Song Lyrics
  • Landing Pages & Website Copies
  • Product Descriptions
  • Social Media Post Captions


Free For Up To 5000 Words. 

Then Premium Plan at $29/m.  

4. Writesonic 

So far, I have never encountered an AI tool that is as accurate as Writesonic in terms of delivering samples! 

Writesonic can help you write high-performing ads, blogs, landing pages, product descriptions, ideas and more in seconds.

Writesonic also boasts copy samples in over 20 languages. Being able to generate copies in this huge range of languages make Writesonic perfect for marketing teams, agencies, eCommerce brands worldwide. 

Key Features

With multiple features, Writesonic certainly stands out in comparison to its competitors.

Other than its basic feature set, Writersonic also provides complete blog writing services. Just write a simple description of the blog you want to write and it will help create the right Title, Outline and Sections including intro and conclusion. 

Moreover, it features Writesonic Copy Showcase that lets you write personalized copies for specific marketing tools such as Webflow, Cloudflare, Shopify, Monday.com, Chargebee and Airtable. 

The free plan works based on the Free Credits model. You will be given limited free credits to use each of the writing services. Once they’re used up, you can earn more credits by reviewing the app on various review platforms. 

  • Digital Ad Copy, for Google, Facebook and LinkedIn Ads
  • AI Writing Tools: Article Writing, Emails, Sentence Expander, Grammar Fixer and AIDA Framework
  • Social Media Copy: LinkedIn Posts, Blog To Social Media Posts
  • Website Copy: Landing Pages, Feature To Benefit, SEO Meta Tags
  • ECommerce Copy: Product Features & Descriptions
  • Video Copy: YouTube Ideas and Descriptions
  • Other Tools: Startup & Growth Ideas, Press Releases, Company Bio.


Starter: $13.05/m. 75 Credits for Basic & Advanced Features

Professional: $44.55/m. Unlimited Credits for Basic Features. 150 Credits for Advanced Features

Business: $224.55/m. Unlimited Credits for Basic Features. 1200 Credits for Advanced Features. 

5. Headlime

Writing a copy has never been easier. Headlime realizes that there comes a time when even professional copywriters struggle to come up with ideas and copies for requirements. 

The artificial intelligence in Headlime turns your thoughts into meaningful sentences, saving you tons of time, so you can focus on what matters; your business!! 

The tool automatically generates the best copy for your business or clients and leaves room for your personal touch.

Key Features

Headlime has dozens of templates available for various copywriting services such as blogs, social media posts, emails, ads, headlines and more. 

You can custom made templates as per your needs and make your copy as relevant as possible. 

Although its user interface appears to be a little bit tricky, you can expect copies to be more precise. Like Writesonic, you can also create entire blog posts. 

With the large dashboard, you can choose from over 30 types of content that can be tailored to the target market, target audience, creativity and language. 

You can also generate copies in more than 10 languages. 

  • AI-powered Blog Posts
  • Marketing Copies
  • Landing Pages 
  • Social media & Google Ads
  • Product Descriptions
  • Sentence rewriting
  • Product pitches, sales pitches such as feature-to-benefit 


Like Writesonic, Headlime has plans available based on credits.

Individual: $59/m for 1500 credits for all features.

Business: $399/m for 3 members for all features.

Wrapping Up:

I have thoroughly tested all the abovementioned AI copywriting tools and have often ended up with grammatically incorrect sentences and meaningless copies. 

It indicates that no matter how smart an AI copywriter may be, it takes a human touch to craft flawless copies that match the tone and voice of your brand. 

But the good news is they are rapidly improving to deliver sharp, err-free and accurate copies as best they can! 

Currently, they’re running on a GPT-3, an autoregressive language model that uses deep machine learning to produce human-like text. A possible replacement for GPT-3 would be GPT-4, which is expected to provide better results than the former. 

So which AI copywriter you are going to sign up with first? 

Let me know in the comments below!! 

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