A passionate & curious reader, Siddharth Dwivedi now leads an inspiring journey and has been published and covered in Business Standard, INC42, YourStory, and IAmWire. Having worked with and being part of more than 50 startups as a Marketing Consultant makes Siddharth’s journey inspirational. He has helped to manage over $15M in ad budget for his clients all over the world including INC500 and gain value for the clients surpassing the figure of $20M. He is the co-founder of XOR Labs, a marketing and advertising agency from Chandigarh, India. At Netsavvies Marketing E-Summit, he has talked about understanding marketing analytics and has shared some valuable tips on the same.