If you share a keen interest in shopping apparels online and are a movie buff and a sports fan altogether, you might have heard of this popular website – The Souled Store. If you’ve then you must be interested to know the journey behind that most popular clothing store. Yes, we were too fortunate to witness the remarkable journey of The Souled Store. And nothing can be more exciting when Vedang Patel, the founder himself joins you to tell you the story behind his fastest-growing and successful startup. The Souled Store is youth-oriented clothing and accessories website in India. They specialize in selling printed apparels as per the various characters of movies, sports personalities and alike characters. Watch him tell his story, all the way from the beginning to over 2 million happy customers.