As a business, ever wondered how demand generation works? Tory has explained it right and in detail. He is currently serving as the Director of Marketing at Leadspace. Having spent more than 10 years in demand generation and marketing operation in the campaigns make him an expert in this field. Over the years, he has helped fortune 1000, small businesses and startups with his dynamic strategies. In the podcast, he talks about owning an audience as a crucial part of your promotional activities. Having a loyal audience base is like an asset for your brand. When you have them, you don’t need to depend on any algorithm of apps to maintain the credibility of your brand. To have more such tips on the topic, listen to the podcast in which Sahil Shah hosts Tory Kindlick.