Barb is a data-driven SEO Consultant and Analyst who is running her own marketing agency, Compass Digital Strategies in Las Vegas, Nevada. The episode featuring her speaks on the importance of effective reporting with clients. Barb considers data and analytics as key factors one can focus on to have business-changing results for their brand. What makes Barb special is that when lockdown began the last year and some of her clients lost their budget, she continued working for them on their preferred budget and offered free consultation to those in need of help.