Content Marketing and it’s ROI | Rohan Prasher

With a work experience of 10 years in media and communications, Rohan Prasher has previously worked at organizations such as Reliance Broadcast Ltd. & Madison Media. He keeps a firm belief in the evolving ways that people consume the media and power allocation to the users. Having worked in the media sector, network field and corporate sectors, he understands the power of new product innovations in both – offline and online areas and their impact on consumers. He is currently the Group Brand Manager at Asian Paints, a leading Indian multinational paint company. In the Netsavvies Marketing webinar, he shares his views on ‘Content Marketing and its ROI’ with some great insights and examples.