Employee Advocacy – The Hot New Branding Strategy – Keith Lewis

Keith is currently leading the UK social media drive for Zurich Insurance as a Social Media and Social Business Manager, an international insurance company. The podcast with him emphasizes Employee Advocacy as the brand new branding strategy for agencies. An employee advocacy program is one of the best ways one can increase the awareness of their brand and create positive perceptions. He believes that with a socially active workforce, you can create internal influencers and build external social profiles. Listen to Sahil Shah hosting him and discussing employee advocacy as the hot new strategy for agencies.