Raj Goodman AnandFounder of Goodman Lantern
Copywriting is one of the best marketing techniques to quickly drive sales and get more inbound leads. To get some valuable tips on copywriting, Sahil Shah hosted Raj Goodman Anand, the founder of Goodman Lantern, a copywriting and marketing agency in London, England.
Goodman’s story is inspiring as he used to be an engineer, who later found his passion for marketing and currently is successfully running his own marketing agency.
In talks with Sahil Shah, he speaks about writing a copy that sells and guidelines one should focus on while writing it.
Moreover, he advises that every copywriting should keep the brand’s voice and tone consistent and clear while writing a copy.