The term Influencer Marketing is often mistaken with digital marketing. Because Influencer Marketing can be done offline too. Such are the views from the session with Jason Falls, a versatile Digital Marketer and Influencer Marketing Specialist.
Over 100k social media followers make Jason truly an influencer himself. He is currently serving as the Director of Digital and Social Strategy at Cornett and has been called a thought leader by industry professionals. His articles are published in leading international publications such as Entrepreneur. He is the author of three books, including the award-winning Winfluence, Reframing Influencer Marketing to Ignite Your Brand.
The way he has presented influencer marketing in the session will be remembered by all the attendees. He also delivered his invaluable presentation doc to us after the end of the session.
Watch the full video to gain a whole new perspective of influencer marketing.