Branding and marketing are two different parts of a company’s marketing. Some people might think that branding is the same as marketing, but it is not.
The foundation that a company builds is the first thing that they should focus on ensuring their longevity. It’s important for companies to have a sound foundation so customers and other businesses will recognize their brand.
Marketing should also be done at this point in order to attract new customers and generate leads to their products and services.
Brands and marketing communications are not competing for customers; they work together to identify and then create a set of emotionally compelling messages that will resonate with their target audience.
This blog will explore the importance of branding for marketing. It is crucial for businesses to have a powerful brand in order to increase their level of visibility, generate customer loyalty, and build up their credibility.
Take a Cognizance of Branding
The purpose of branding is to create a strong, positive image of your company, its products, or services in the mind of your customers by combining components such as a logo, a design, a powerful statement, and an agreeable theme throughout all marketing communications.
Branding is about creating a story around a product or service, while Branding is all about identity and differentiating oneself from the competition. It’s about the company’s story, vision, and values.
It is how your company wants to be perceived by your clients and customers with brand strategies.
Verticals of Branding
Logo: The initial step in branding is the logo, which is visually appealing and brand recognizable.
An excellent logo makes it easier for clients to recognize a brand. Which enables them to build credibility. Some theories say that customers are more likely to make a purchase from a brand they are familiar with.
Identity: Brands are the identity of every business. They are the symbol of what they stand for and how they present themselves to the public.
A brand’s identity is an important tool that helps keep them in business. It tells people who they are, what they offer, and why one should choose them over their competitors.
Credibility: Good branding also builds credibility for new brands by providing information about their products or services with no marketing jargon or fluffy words.
Design: Design is one of the most important factors to affect a brand positively. It has been observed that a well-designed graphic logo is more likely to be remembered by the customer.
Apple Company is known for its premium and simple design. This is what they have been doing consistently through the years. They believe that simplicity is beauty and they try to achieve this by using the simplest materials possible and producing just a few products.
Their brand image becomes the brand identity that we see when we buy anything with their logo on it or when we walk into an apple store.
Adidas is a successful and well-known brand. With the latest design and premium look, Adidas has never looked back. The company has always been at the forefront of fashion and led the way in new product development.
Adidas markets its products under three major brands: Adidas, Reebok, and Taylor-Made.
Take a Cognizance of Marketing.
Marketing is the most important part of any business. It does not matter how great your product or service is if nobody knows about it. Marketing includes many activities that all aim to promote products and services in ways that will entice customers to buy them.
Marketing is a growing field with a lot of potentials. Marketing managers can be well-versed in different marketing fields and use the marketing tactics needed to accomplish their goals.
Verticals of Marketing
Creating advertisements: Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service, or idea. The messages are generally paid advertisements that appear in public spaces.
Public relations: The marketing efforts for PR professionals are not just about getting media attention or building a following on social media, it’s about long-term strategy and planning.
Word of mouth: The power of word of mouth is immense. It is the most trusted form of marketing with 96% of people trusting recommendations from people they know. And it drives sales with research estimating that word-of-mouth drives 15% to 20% of all purchases.
Social media marketing: The most common social media marketing strategies are creating brand awareness and building relationships with customers.
Therefore, it is important to understand your customers’ interests, preferences, and location. Your goal should be to market your business where people who are most likely to buy from you are located.
Social media is a marketing tool that has been increasingly used in the past few decades because it is relatively inexpensive and can be used for simple promotional purposes.
Apple’s marketing campaigns are an example of how a company can use social media and advertising to reach the right customers.
Apple has used different marketing campaigns over the years to reach its target demographic. They have been able to attract customer attention by creating commercials that will resonate with their “ideal customer”.
Adidas is using social media to promote its products and marketing strategies. Adidas focuses on the 18-34 age range, which is the ideal customer. Adidas uses different platforms, such as YouTube, Vimeo, Facebook, Twitter, and Instagram, to market its products. They also use social media influencers to promote their product line in order to get more followers or likes on each platform.
Time to Collide your Brand and Market together
What good is marketing if it doesn’t trigger an understanding of your brand? And what good is your branding in the customer’s response?
Marketing and branding go hand in hand. Branding helps to establish a coherent identity for a company, which will help them set themselves apart from competitors.
Let me put this straight:
Branding is a one-time luxury, and it is a lot about getting your colors right, but branding people have to be familiar with your brand to feel a certain way. Until then, you need to do marketing to make real money. Tell them they need to buy your product and why should they buy yours.
According to Don Miller, you cannot talk about something you cannot market if you haven`t branded yet like you don`t know what you are talking about. Because the company has to spend a lot of money, otherwise it would never become a million-dollar company.
Let’s just say:-
You have a product, and you have a budget. Do you spend that on branding or marketing?
Here’s the answer
The smartest way is to divide the budget into 30/ 70 rule and probably spend the budget like 30% on branding to establish everything about your product. Then, use the rest 70% in marketing to put the word out there. Because you need to do a ton lot activities to sell your product. So it makes a win-win situation if you split it wisely.
The two departments must work together to balance these two important factors. Triggering the potential customer’s understanding and then connecting with them in order to put the brand into their lives and minds through their actions.
Remember that as your business evolves, so should your marketing and branding priorities. To market your brand effectively, it’s important to stay true to your company’s values and remain open to new ideas.
Netsavvies Media Co. offers a wide variety of Digital marketing, Political, social media, Search Engine Optimization, and Web Development services for increasing brand awareness.
We call ourselves Netsavvies, a creative firm with a unique hands-on approach run by planners, account handlers, analysts, designers, information architects, and developers.
We offer full-service branding and marketing, including social media marketing, video production, and content writing. To help maintain your brand’s perception, we offer online reputation management services by improving the quality and quantity of your online reviews. We also offer web design and search engine optimization (SEO) services.